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Chemical | Kneipp GmbH
March 24, 2022
This statistic visualizes the favorite chemical companies of that part of the German population, with a high affinity for the organic cosmetics brand "Kneipp GmbH", compared to the total population.
Especially noticeable is the positive relation to Henkel, Basf, Bayer Ag, as well as the negative relation to Shell, Jet, Esso.
This bar chart visualizes, how an affinity for the brand "Kneipp GmbH" correlates with an affinity for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kneipp GmbH" customers to have an affinity for "Shell" is decreased by 22.6% .
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