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Media channel affinities | Kneipp GmbH
March 24, 2022
This statistic visualizes the most popular media channels of that part of the German population, with a strong preference for the organic cosmetics brand "Kneipp GmbH", in comparison to the total population.
Very noticeable is the increased value for Magazine, Newspaper, TV, as well as the negative correlation with YouTube, Pinterest, Reddit.
This bar chart visualizes, how an affinity for the brand "Kneipp GmbH" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kneipp GmbH" customers to have an affinity for "YouTube" is decreased by 34.03% .
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