Statistic regarding Kneipp GmbH customers: most popular home&living magazines

AIlon has analyzed 6170 people from Germany who have a very high affinity to Kneipp GmbH and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Kneipp GmbH

March 24, 2022

This statistic visualizes the favored home&living magazines of that part of the German population, with a strong preference for the organic cosmetics brand "Kneipp GmbH", compared to the total population. The affinity for the magazines "Mein schönes Land" and "Landidee" is moderately increased, while it is strongly decreased for the the magazines "Das Haus" and "Architectural Digest".

This bar chart visualizes, how an affinity for the brand "Kneipp GmbH" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kneipp GmbH" customers to have a preference for "Mein schönes Land" is increased by 56.1% .

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