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Automotive Influencer | Kneipp GmbH
March 24, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the organic cosmetics brand "Kneipp GmbH", in comparison to the total population.
Extremely noticeable is the increased value for Damen Knight and That Dude In Blue, as well as the negative correlation with Matthias Malmedie and Querly.
This bar chart visualizes, how an affinity for the brand "Kneipp GmbH" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kneipp GmbH" customers to have a preference for "Matthias Malmedie" is decreased by 3.36% .
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