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Financial | Rexona
March 24, 2022
This statistic shows the most popular financial companies of that part of the German population, with a high affinity for the cosmetics brand "Rexona", compared to the total population.
Extremely noticeable is the positive correlation with Dak, Sparkasse, Ergo, as well as the negative correlation with Allianz Versicherung, R+V, Arag.
This bar chart visualizes, how a preference for the brand "Rexona" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rexona" customers to have an affinity for "Dak" is increased by 42.13% .
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