This study is based on a small sample and is not entirely current.
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Create current statisticsAutomotive Magazine | Rexona
March 24, 2022
This statistic visualizes the favored automotive magazines of that part of the German population, with a strong preference for the cosmetics brand "Rexona", compared to the total population.
The affinity for the magazines "9ELF" and "Porsche Fahrer - Das unabhängige Porsche" is considerably increased, while it is clearly decreased for the the magazines "Auto BILD" and "Auto Motor Sport".
This bar chart visualizes, how a preference for the brand "Rexona" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rexona" customers to have an affinity for "Auto BILD" is decreased by 42.7% .
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