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Fashionfast | Rexona
March 24, 2022
This statistic visualizes the preferred fast fashion brands of that part of the German population, with a high affinity for the cosmetics brand "Rexona", in comparison to the total population.
Especially pronounced is the increased value for C&A, Kik, Mango, as well as the decreased value for Uniqlo, Peacocks, Rainbow Shops.
This bar chart visualizes, how an affinity for the brand "Rexona" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rexona" customers to have a preference for "C&A" is increased by 40.48% .
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