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Lifestyle | Rexona
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the cosmetics brand "Rexona", in comparison to the total population.
Very pronounced are the positive values for Hair care, Manicure, Skin care and the negative values for Smoking, Gambling, Shopping in hardware stores.
This bar chart visualizes, how a preference for the brand "Rexona" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rexona" customers to have an affinity for "Hair care" is increased by 65.1% .
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