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Beauty | Rexona
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the cosmetics brand "Rexona", compared to the total population.
The largest outliers in the positive range are: Rexona, Dove, Garnier and in the negative range are: Gilette, Axe/Lynx/Ego, Nivea.
This bar chart visualizes, how a preference for the brand "Rexona" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rexona" customers to have a preference for "Rexona" is increased by 73.07% .
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