Statistic regarding Rexona customers: favored parties

AIlon has analyzed 11559 people from Germany who have a very high affinity to Rexona and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Politics | Rexona

March 24, 2022

This statistic shows the favored parties of that part of the German population, with a high affinity for the cosmetics brand "Rexona", compared to the total population. Especially pronounced is the preference for the parties: Bündnis 90 Die Grünen, Tierschutzpartei, ÖDP and the aversion to the parties: AfD, CDU, FDP.

This bar chart visualizes, how an affinity for the brand "Rexona" correlates with a preference for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rexona" customers to have an affinity for "AfD" is decreased by 24.35% .

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