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Lifestyle | Barmer Ersatzkasse
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "Barmer Ersatzkasse", in comparison to the total population.
Extremely noticeable are the positive values for Nutzt CTV, Clubbing, Nutzt die Bahn für Fernverkehrsreisen and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "Barmer Ersatzkasse" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Barmer Ersatzkasse" brandfans to have an affinity for "Nutzt CTV" is increased by 82.5% .
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