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Media channel affinities | Barmer Ersatzkasse
March 23, 2022
This statistic shows the favorite media channels of that part of the German population, with a strong preference for the financial services company "Barmer Ersatzkasse", compared to the total population.
The largest outliers in the positive range are: Zattoo, Waipu.tv, Tumblr and in the negative range are: Newspaper, TV, Magazine.
This bar chart visualizes, how an affinity for the brand "Barmer Ersatzkasse" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Barmer Ersatzkasse" brandfans to have a preference for "Zattoo" is increased by 86.52% .
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