Statistic regarding ITS Reisen customers: preferred lifestyle

AIlon has analyzed 1531 people from Germany who have a very high affinity to ITS Reisen and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | ITS Reisen

March 24, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the tour operator "ITS Reisen", compared to the total population. Extremely noticeable are the positive values for Shopping in furniture stores, Nutzt Vergleichsportale, Cycling and the negative values for Brille beim Optiker kaufen, Brille tragen, Shopping in Discounters.

This bar chart visualizes, how an affinity for the brand "ITS Reisen" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ITS Reisen" customers to have a preference for "Shopping in furniture stores" is increased by 61.1% .

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