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Media channel affinities | ITS Reisen
March 24, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the tour operator "ITS Reisen", in comparison to the total population.
Especially noticeable is the increased value for Pinterest, Xing, YouTube, as well as the decreased value for Newspaper, Magazine, Radio.
This bar chart visualizes, how a preference for the brand "ITS Reisen" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ITS Reisen" customers to have an affinity for "Pinterest" is increased by 54.25% .
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