Statistic regarding Threema customers: favorite movies

AIlon has analyzed 4973 people from Germany who have a very high affinity to Threema and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | Threema

March 24, 2022

This statistic shows the favorite movies of that part of the German population, with a high affinity for the Telecommunications company "Threema", in comparison to the total population. Extremely noticeable is the positive relation to Star Wars, Fight Club, Der Pate, as well as the negative relation to Twilight, Fifty Shades of Grey, Tribute von Panem (Hunger Games).

This bar chart visualizes, how an affinity for the brand "Threema" correlates with a preference for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Threema" customers to have an affinity for "Star Wars" is increased by 7.24% .

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