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Shopping | Threema
March 24, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the Telecommunications company "Threema", in comparison to the total population.
The largest outliers in the positive range are: Amorelie, Idealo, Rakuten and in the negative range are: Fielmann, Woolworth, Aldi.
This bar chart visualizes, how a preference for the brand "Threema" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Threema" customers to have an affinity for "Amorelie" is increased by 209.14% .
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