Statistic regarding Axe (Marke) customers: favorite actors

AIlon has analyzed 16598 people from Germany who have a very high affinity to Axe (Marke) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Acting Influencer | Axe (Marke)

March 24, 2022

This statistic shows the most popular actors of that part of the German population, with a strong preference for the cosmetics brand "Axe (Marke)", compared to the total population. Very pronounced is the increased value for Megan Fox, Neil Patrick Harris, Jackie Chan, as well as the decreased value for Robert Pattinson, Elyas M Barek, Matthias Schweighöfer.

This bar chart visualizes, how an affinity for the brand "Axe (Marke)" correlates with an affinity for the displayed Acting Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axe (Marke)" customers to have an affinity for "Megan Fox" is increased by 12.92% .

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