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Food Influencer | Axe (Marke)
March 24, 2022
This statistic visualizes the most popular food influencers of that part of the German population, with a strong preference for the cosmetics brand "Axe (Marke)", in comparison to the total population.
Very noticeable is the positive relation to Gordon Ramsay and David Chang, as well as the negative correlation with Deutschland is(s)t vegan and Eat This.
This bar chart visualizes, how an affinity for the brand "Axe (Marke)" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axe (Marke)" customers to have a preference for "Gordon Ramsay" is increased by 2.79% .
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