Statistic regarding Axe (Marke) customers: favorite audio equipment companies

AIlon has analyzed 16598 people from Germany who have a very high affinity to Axe (Marke) and compared the mean values with a representative sample of the population.

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Music | Axe (Marke)

March 24, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a strong preference for the cosmetics brand "Axe (Marke)", compared to the total population. Especially pronounced is the positive correlation with Teufel and Bose.

This bar chart visualizes, how a preference for the brand "Axe (Marke)" correlates with a preference for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axe (Marke)" customers to have a preference for "Teufel" is increased by 104.47% .

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