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Beauty | Axe (Marke)
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a strong preference for the cosmetics brand "Axe (Marke)", in comparison to the total population.
The largest outliers in the positive range are: Axe/Lynx/Ego, Gilette, Head And Shoulders and in the negative range are: Rexona, Dove, Yves Rocher.
This bar chart visualizes, how an affinity for the brand "Axe (Marke)" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axe (Marke)" customers to have an affinity for "Axe/Lynx/Ego" is increased by 130.31% .
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