Statistic regarding Axe (Marke) customers: favorite energy companies

AIlon has analyzed 16598 people from Germany who have a very high affinity to Axe (Marke) and compared the mean values with a representative sample of the population.

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Energy | Axe (Marke)

March 24, 2022

This statistic shows the favorite energy companies of that part of the German population, with a high affinity for the cosmetics brand "Axe (Marke)", in comparison to the total population. The largest outliers in the positive range are: Vattenfall and in the negative range are: Eswe Versorgung.

This bar chart visualizes, how an affinity for the brand "Axe (Marke)" correlates with an affinity for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axe (Marke)" customers to have a preference for "Vattenfall" is increased by 102.4% .

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