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Lifestyle | Axe (Marke)
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the cosmetics brand "Axe (Marke)", in comparison to the total population.
Extremely pronounced are the positive values for Smoking, Smart-Home, Hybrid Autos and the negative values for Manicure, Hair care, Skin care.
This bar chart visualizes, how a preference for the brand "Axe (Marke)" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Axe (Marke)" customers to have an affinity for "Smoking" is increased by 107.26% .
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