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Entertainment Influencer | Volkswagen
March 24, 2022
This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the car manufacturer "Volkswagen", compared to the total population.
Especially noticeable is the positive correlation with Dwayne Johnson, Udo Bönstrup, Chris Tall, as well as the decreased value for Guido Maria Kretschmer, Sascha Grammel, Anni the Duck.
This bar chart visualizes, how an affinity for the brand "Volkswagen" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Volkswagen" brandfans to have a preference for "Dwayne Johnson" is increased by 3.42% .
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