Statistic regarding Volkswagen brandfans: most popular food influencers

AIlon has analyzed 20692 people from Germany who have a very high affinity to Volkswagen and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Volkswagen

March 24, 2022

This statistic shows the most popular food influencers of that part of the German population, with a high affinity for the car manufacturer "Volkswagen", in comparison to the total population. Especially pronounced is the positive relation to Steffen Henssler and Molly Yeh, as well as the decreased value for Ralf Zacherl and Johann Lafer.

This bar chart visualizes, how an affinity for the brand "Volkswagen" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Volkswagen" brandfans to have a preference for "Steffen Henssler" is increased by 1.46% .

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