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Lifestyle | Volkswagen
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the car manufacturer "Volkswagen", in comparison to the total population.
Especially noticeable are the positive values for Shopping in furniture stores, Having a smart TV, Nutzt Vergleichsportale and the negative values for Brille beim Optiker kaufen, Brille tragen, Haustier: Vogel.
This bar chart visualizes, how an affinity for the brand "Volkswagen" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Volkswagen" brandfans to have a preference for "Shopping in furniture stores" is increased by 45.09% .
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