Statistic regarding Volkswagen brandfans: favored values

AIlon has analyzed 20692 people from Germany who have a very high affinity to Volkswagen and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Values | Volkswagen

March 24, 2022

This statistic shows the most important values of that part of the German population, with a high affinity for the car manufacturer "Volkswagen", compared to the total population. Especially pronounced are the positive values for Sustainability, Migration, Human rights and the negative values for Christianity, Religion, Supports LGBT.

This bar chart visualizes, how a preference for the brand "Volkswagen" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Volkswagen" brandfans to have an affinity for "Sustainability" is increased by 32.61% .

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