Statistic regarding Volkswagen brandfans: favorite brands for childrens products

AIlon has analyzed 20692 people from Germany who have a very high affinity to Volkswagen and compared the mean values with a representative sample of the population.

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Children | Volkswagen

March 24, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the car manufacturer "Volkswagen", compared to the total population. Extremely pronounced is the positive relation to Toysrus, Pampers.

This bar chart visualizes, how an affinity for the brand "Volkswagen" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Volkswagen" brandfans to have an affinity for "Toysrus" is increased by 25.45% .

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