Statistic regarding Dr. Oetker GmbH customers: most popular food influencers

AIlon has analyzed 44784 people from Germany who have a very high affinity to Dr. Oetker GmbH and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Dr. Oetker GmbH

March 24, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a high affinity for the food manufacturer "Dr. Oetker GmbH", compared to the total population. Extremely pronounced is the positive relation to Minimalist Baker and Gordon Ramsay, as well as the negative correlation with Ralf Zacherl and Tiny Spoon.

This bar chart visualizes, how a preference for the brand "Dr. Oetker GmbH" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dr. Oetker GmbH" customers to have an affinity for "Ralf Zacherl" is decreased by 0.7% .

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