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Beautyorganic | Dr. Oetker GmbH
March 24, 2022
This statistic shows the favorite organic cosmetics brands of that part of the German population, with a strong preference for the food manufacturer "Dr. Oetker GmbH", in comparison to the total population.
The largest outliers in the positive range are: Weleda and Speick and in the negative range are: Kneipp and Santaverde.
This bar chart visualizes, how an affinity for the brand "Dr. Oetker GmbH" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dr. Oetker GmbH" customers to have an affinity for "Kneipp" is decreased by 21.77% .
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