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Beautyorganic | Dr. Oetker GmbH
March 24, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a high affinity for the food manufacturer "Dr. Oetker GmbH", compared to the total population.
Especially pronounced is the increased value for Weleda and Speick, as well as the decreased value for Kneipp and Santaverde.
This bar chart visualizes, how an affinity for the brand "Dr. Oetker GmbH" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dr. Oetker GmbH" customers to have a preference for "Kneipp" is decreased by 21.77% .
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