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Fashion | Dr. Oetker GmbH
March 24, 2022
This statistic visualizes the preferred fashion brands of that part of the German population, with a strong preference for the food manufacturer "Dr. Oetker GmbH", in comparison to the total population.
Especially noticeable is the increased value for Nike, Puma, Adidas, as well as the negative relation to Adler, Nkd, Gerry Weber.
This bar chart visualizes, how an affinity for the brand "Dr. Oetker GmbH" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dr. Oetker GmbH" customers to have a preference for "Nike" is increased by 39.28% .
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