Statistic regarding Dr. Oetker GmbH customers: favorite shopping brands

AIlon has analyzed 44784 people from Germany who have a very high affinity to Dr. Oetker GmbH and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Dr. Oetker GmbH

March 24, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the food manufacturer "Dr. Oetker GmbH", in comparison to the total population. Especially noticeable is the increased value for Amazon, Ebay, Wayfair, as well as the negative relation to Fielmann, Bader, Witt Weiden.

This bar chart visualizes, how a preference for the brand "Dr. Oetker GmbH" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dr. Oetker GmbH" customers to have a preference for "Amazon" is increased by 39.13% .

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