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Beauty Influencer | Dr. Oetker GmbH
March 24, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a strong preference for the food manufacturer "Dr. Oetker GmbH", compared to the total population.
Very pronounced is the positive correlation with Jeffree Star and Ninas KosmeTICK, as well as the negative relation to Ingrid Nilsen and Dagibee.
This bar chart visualizes, how a preference for the brand "Dr. Oetker GmbH" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dr. Oetker GmbH" customers to have a preference for "Ingrid Nilsen" is decreased by 0.96% .
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