Statistic regarding H&M customers: most popular fashion magazines

AIlon has analyzed 25457 people from Germany who have a very high affinity to H&M and compared the mean values with a representative sample of the population.

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Food Magazineonline | H&M

March 24, 2022

This statistic shows the most popular food magazines of that part of the German population, with a high affinity for the fast fashion label "H&M", compared to the total population. The preference for the magazine "Tasty" is considerably increased.

This bar chart visualizes, how an affinity for the brand "H&M" correlates with a preference for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "H&M" customers to have an affinity for "Tasty" is increased by 2.55% .

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