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Culture | H&M
March 24, 2022
This statistic shows the cultural preferences of that part of the German population, with a high affinity for the fast fashion label "H&M", in comparison to the total population.
Very pronounced are the positive values for Musicals and Theatre and the negative values for Architecture and Opera.
This bar chart visualizes, how an affinity for the brand "H&M" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "H&M" customers to have a preference for "Musicals" is increased by 23.41% .
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