Statistic regarding H&M customers: occupations

AIlon has analyzed 25457 people from Germany who have a very high affinity to H&M and compared the mean values with a representative sample of the population.

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Occupations | H&M

March 24, 2022

This statistic visualizes the occupations of that part of the German population, with a strong preference for the fast fashion label "H&M", in comparison to the total population. The values for Working are increased, while the values for Pensioner are decreased in comparison to the total population.

This bar chart compares the "H&M" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute Working is applicable to 74.77% of the "H&M" customers, in contrast to 66.61% for the total german population.

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