Statistic regarding H&M customers: favorite mobility service providers

AIlon has analyzed 25457 people from Germany who have a very high affinity to H&M and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Mobility | H&M

March 24, 2022

This statistic shows the favorite mobility service providers of that part of the German population, with a strong preference for the fast fashion label "H&M", in comparison to the total population. Very noticeable is the positive correlation with Deutsche Bahn, Ryanair, Flixbus, as well as the negative relation to Uber, Bosch E-Bike Systems, Share Now.

This bar chart visualizes, how an affinity for the brand "H&M" correlates with a preference for the displayed Mobility affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "H&M" customers to have an affinity for "Deutsche Bahn" is increased by 88.76% .

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