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Lifestyle | H&M
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the fast fashion label "H&M", compared to the total population.
Especially pronounced are the positive values for Nutzt die Bahn für Fernverkehrsreisen, Clubbing, Nutzt CTV and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "H&M" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "H&M" customers to have a preference for "Nutzt die Bahn für Fernverkehrsreisen" is increased by 88.18% .
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