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Communication | H&M
March 24, 2022
This statistic visualizes the most used cell phone providers and messenger services of that part of the German population, with a strong preference for the fast fashion label "H&M", in comparison to the total population.
Extremely noticeable is the positive correlation with O2 and Telegram, as well as the negative correlation with Winsim and Freenet.
This bar chart visualizes, how a preference for the brand "H&M" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "H&M" customers to have a preference for "O2" is increased by 72.71% .
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