Statistic regarding H&M customers: most popular automotive influencers

AIlon has analyzed 25457 people from Germany who have a very high affinity to H&M and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | H&M

March 24, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the fast fashion label "H&M", in comparison to the total population. The largest deviations in the positive range are: GerCollector and Matthias Malmedie and in the negative range are: Do It With Dan and SaabKyle04 LLC.

This bar chart visualizes, how an affinity for the brand "H&M" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "H&M" customers to have a preference for "GerCollector" is increased by 1.08% .

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