Statistic regarding H&M customers: favorite musicians

AIlon has analyzed 25457 people from Germany who have a very high affinity to H&M and compared the mean values with a representative sample of the population.

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Music Influencer | H&M

March 24, 2022

This statistic visualizes the favored artists of that part of the German population, with a high affinity for the fast fashion label "H&M", in comparison to the total population. The largest deviations in the positive range are: Coldplay, Paramore, Radiohead and in the negative range are: Dieter Bohlen, Concertgebouworkest, Marianne Rosenberg.

This bar chart visualizes, how an affinity for the brand "H&M" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "H&M" customers to have a preference for "Coldplay" is increased by 4.84% .

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