Statistic regarding HIT Handelsgruppe customers: most popular health magazines

AIlon has analyzed 3093 people from Germany who have a very high affinity to HIT Handelsgruppe and compared the mean values with a representative sample of the population.

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Health Magazine | HIT Handelsgruppe

March 23, 2022

This statistic shows the favored health magazines of that part of the German population, with a strong preference for the shopping brand "HIT Handelsgruppe", compared to the total population. The affinity for the magazine "Fit for Fun" is clearly increased, while it is moderately decreased for the the magazine "Apotheken Umschau".

This bar chart visualizes, how a preference for the brand "HIT Handelsgruppe" correlates with a preference for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HIT Handelsgruppe" customers to have an affinity for "Apotheken Umschau" is decreased by 41.33% .

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