Statistic regarding HIT Handelsgruppe customers: most popular science journals

AIlon has analyzed 3093 people from Germany who have a very high affinity to HIT Handelsgruppe and compared the mean values with a representative sample of the population.

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Science Magazine | HIT Handelsgruppe

March 23, 2022

This statistic visualizes the most popular science journals of that part of the German population, with a high affinity for the shopping brand "HIT Handelsgruppe", compared to the total population. The affinity for the magazines "Geo Magazin" and "National Geographic Magazine" is clearly increased.

This bar chart visualizes, how a preference for the brand "HIT Handelsgruppe" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HIT Handelsgruppe" customers to have a preference for "Geo Magazin" is increased by 67.04% .

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