Statistic regarding HIT Handelsgruppe customers: most popular automotive magazines

AIlon has analyzed 3093 people from Germany who have a very high affinity to HIT Handelsgruppe and compared the mean values with a representative sample of the population.

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Automotive Magazine | HIT Handelsgruppe

March 23, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a strong preference for the shopping brand "HIT Handelsgruppe", in comparison to the total population. The preference for the magazines "Auto Motor Sport" and "Auto Zeitung" is considerably increased, while it is moderately decreased for the the magazines "9ELF" and "Ramp Space".

This bar chart visualizes, how an affinity for the brand "HIT Handelsgruppe" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HIT Handelsgruppe" customers to have an affinity for "Auto Motor Sport" is increased by 54.61% .

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