Statistic regarding HIT Handelsgruppe customers: most popular economy magazines

AIlon has analyzed 3093 people from Germany who have a very high affinity to HIT Handelsgruppe and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | HIT Handelsgruppe

March 23, 2022

This statistic visualizes the favored economy magazines of that part of the German population, with a strong preference for the shopping brand "HIT Handelsgruppe", compared to the total population. The affinity for the magazines "Wirtschaftswoche" and "Manager Magazin" is strongly increased, while it is moderately decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how an affinity for the brand "HIT Handelsgruppe" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HIT Handelsgruppe" customers to have a preference for "Wirtschaftswoche" is increased by 64.59% .

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