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Beauty | HIT Handelsgruppe
March 23, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the shopping brand "HIT Handelsgruppe", in comparison to the total population.
Especially noticeable is the increased value for Oral B, Head And Shoulders, Axe/Lynx/Ego, as well as the negative relation to Rexona, Dove, Max Factor.
This bar chart visualizes, how an affinity for the brand "HIT Handelsgruppe" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HIT Handelsgruppe" customers to have a preference for "Oral B" is increased by 55.49% .
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