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Automotive | HIT Handelsgruppe
March 23, 2022
This statistic shows the favorite car manufacturers of that part of the German population, with a high affinity for the shopping brand "HIT Handelsgruppe", compared to the total population.
Very noticeable is the increased value for Continental, Michelin, Carglass, as well as the decreased value for Opel, Citroen, Renault.
This bar chart visualizes, how a preference for the brand "HIT Handelsgruppe" correlates with a preference for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HIT Handelsgruppe" customers to have a preference for "Continental" is increased by 64.7% .
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