Statistic regarding HIT Handelsgruppe customers: favorite shopping brands

AIlon has analyzed 3093 people from Germany who have a very high affinity to HIT Handelsgruppe and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | HIT Handelsgruppe

March 23, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the shopping brand "HIT Handelsgruppe", compared to the total population. Especially pronounced is the increased value for Hit, Globus, Bauhaus, as well as the negative relation to Woolworth, Aldi, Lidl.

This bar chart visualizes, how a preference for the brand "HIT Handelsgruppe" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HIT Handelsgruppe" customers to have a preference for "Hit" is increased by 79.84% .

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