Statistic regarding Deichmann SE customers: favorite musicians

AIlon has analyzed 39523 people from Germany who have a very high affinity to Deichmann SE and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Deichmann SE

March 23, 2022

This statistic shows the most popular musicians of that part of the German population, with a strong preference for the fashion label "Deichmann SE", compared to the total population. Especially noticeable is the positive relation to Kelly Clarkson, Snow Patrol, Radiohead, as well as the negative relation to Luciano, Sero el Mero, Leonard Bernstein.

This bar chart visualizes, how an affinity for the brand "Deichmann SE" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have an affinity for "Kelly Clarkson" is increased by 1.93% .

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