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Beautyorganic | Deichmann SE
March 23, 2022
This statistic shows the favorite organic cosmetics brands of that part of the German population, with a strong preference for the fashion label "Deichmann SE", compared to the total population.
Extremely noticeable is the positive correlation with Dr Scheller and Dr Hauschka, as well as the negative correlation with Speick and Weleda.
This bar chart visualizes, how a preference for the brand "Deichmann SE" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have an affinity for "Speick" is decreased by 14.56% .
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