Statistic regarding Deichmann SE customers: favorite fast fashion brands

AIlon has analyzed 39523 people from Germany who have a very high affinity to Deichmann SE and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Deichmann SE

March 23, 2022

This statistic visualizes the favored fashion brands of that part of the German population, with a strong preference for the fashion label "Deichmann SE", in comparison to the total population. Extremely noticeable is the increased value for Deichmann, Takko, Ernstings Family, as well as the negative relation to Boss, Trigema, Bogner.

This bar chart visualizes, how a preference for the brand "Deichmann SE" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have an affinity for "Deichmann" is increased by 48.86% .

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